About Us

L’Oréal USA has been devoted to the business of beauty for 110 years and has achieved their leading position in the United States through a balance of organic growth and strategic acquisitions over the last 60 years. L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. Here is a close-up on the Group’s latest stories.

L’Oréal, which has long been committed to supporting women’s rights, launched in May 2020 a 50 million euro charitable endowment fund to support on the ground organizations and local charities in their efforts to: help women out of poverty, help women achieve social and professional integration, provide emergency assistance to refugee women, provide emergency assistance to disabled women, prevent domestic/sexual violence against women and support survivors and overcome obstacles to women and girls' access to education.

American Charitable Trust (ACT) is a humanitarian organization that believes in supporting US citizens by giving back to the community and helping those who are capable, but less fortunate. Support is provided to individuals in need primarily through financial assistance for basic necessities like food, water, clothing, shelter, and basic health care.